Facebook Birthday Fundraisers Raise About $300m in First Year

Do you know that it is possible to crowdfund or do fundraisers for any Charity organisation or awareness campaign of your choice on your birthday using Facebook?

Although not yet available in a lot of countries including Nigeria, the Feature lets users mark their birthdays by creating a donation drive for an organisation of their choice. About 750,000 non-profits currently have access to Facebook’s fundraising tools.

Facebook marked the first anniversary the feature—Birthday Fundraisers by revealing that more than $300 million in donations have been raised and added that it is adding several new features like allowing pages to create and donate to fundraisers, the ability to add matching donation and co-organizers, as well as the opportunity for donors to choose if they want to set up a recurring monthly contribution based on feedback.

Facebook also plans to include more information about charities in the feature’s selection tool for people who want to create a birthday fundraiser but do not have an organisation in mind already. Some of the feature’s top beneficiaries include St. Jude, the Alzheimer’s Association, the American Cancer Society, Share Our Strength—No Kid Hungry and the ASPCA. Last November, Facebook removed its 5% fee on donations, which means all money goes to non-profits.

South Africa is the only African country where you can currently make donations on Facebook, however, with the reach of the company, barring privacy and data concerns, the internet giant is still an amazing platform for organisations who need funds to get it.

Opeyemi Olugbemiro

Your tech story amazes me. When you think of a tech innovation that makes life better, you've caught my attention. #SerialOptimist Contact: opeyemi@zumalo.com

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