Whatsapp Business: What’s in it for you?

Whatsapp business is out!

However, don’t be too quick to go to your google play store if you are not in India, Indonesia, Mexico, UK and the USA. The roll out is on and on android alone, after initial tests in Brazil and India.

Whatsapp business is a stand-alone app that offers a simple tool for businesses to communicate with their clients and customers in an easy way. Targeted at small business, the app allows companies to connect with its customers by creating their own profiles wit information such as business description, email, store address and website. It also comes with smart messaging tools to let businesses use quick replies and greetings messages to new customers. You can also set away messages, have access to metrics of the number of messages read and whatsapp web support to let companies receive and send messages directly through a desktop.

Whatsapp business profile

Alongside delivering key features to help corporate communications for small businesses, the Facebook owned app plans to mark some businesses as confirmed accounts over time.

Whatsapp Business_ Metrics

On major similarities with the original app, the business app can also set privacy for their profile photo, about information and status, as well as block any of their contacts and enable read receipts. Whatsapp business app also has a live location feature that helps companies share their live location with clients and customers. The normal voice and video calls feature are available and it also offers end to end encryption for all messages and calls it circulates to restrict any third party access.

For now, the service only extends to small businesses. However, reports are saying that Whatsapp plans to use a similar or same service for bigger companies and enterprises—where it might charge for specific tools that will help them analyze and improvise their businesses.
The app looks like a credible option that can strengthen and streamline the reach of small businesses without making hefty investments in website development and infrastructure related to customer support and more. The question

WhatsApp Business aims at strengthening and streamlining the reach of small businesses without making hefty investments in website development, infrastructure related to customer support and more. However, how will this affect normal users? What is your thought on how small businesses can exploit this platform with a user base of over one billion people( break this figure down based on the statics of users in your business area)?


Opeyemi Olugbemiro

Your tech story amazes me. When you think of a tech innovation that makes life better, you've caught my attention. #SerialOptimist Contact: opeyemi@zumalo.com